Our story

How Ravlling was born

Once upon a time, three former colleagues, Roy, Karmen, and Heini, found themselves united by a shared passion for improving the travel industry. Ever since 2010, they have worked tirelessly alongside industry giants like Schiphol Airport and KLM Airlines, determined to create lasting value.

Years passed, and their careers took different paths, but the bond formed during their early days remained unbroken. In 2021, the trio reunited for their annual catch-up, reminiscing about the good old times and the challenges they had faced together. However, this fateful evening over steaming cups of coffee would prove to be more than just a nostalgic trip down memory lane.

As the conversation turned to the current state of the travel industry, a burning question arose: in an age of over-tourism, could they once again make a lasting difference? Ideas flowed like a raging river, and before they knew it, a bold vision took shape – a company that would redefine travel by promoting conscious travel in a way that no one had ever done before.

Thus, "Ravlling" was born, a unique platform for everyone seeking to embrace a different way of travelling.

The team's first task was to create a platform that would inspire travellers and empower them to embrace this new way of exploring the world. Roy and Heini dove headfirst into developing innovative graphs and algorithms that could seamlessly link vast amounts of data together in the most ingenious way possible. Meanwhile, Karmen tapped into her network, ensuring the relevance of the information and designing it in a way that would captivate and resonate with their audience.

They partnered with fresk digital, a digital agency that was just starting to conquer the world, and launched the first beta version of the platform. Coincidentally, Claire stumbled upon this exciting venture through social media and, over a drink with Roy, whom she already knew, ideas began to bubble. Instantly recognising the potential synergy, Roy, Karmen, and Heini invited Claire to join their team. The brand Ravlling, with its important values of sustainability, innovation, and adventure, came to life in a captivating story.

That is where we stand today, welcoming you to the world of conscious travel!

Let's introduce ourselves

Roy Scheerder

A true visionary, Roy digitally transformed major European airport Schiphol and multiple airlines, streamlining operations and revolutionizing traveller experiences through cutting-edge solutions.

Favorite way to travel
Hiking through steep mountain trails in Norway, waking up early to witness breathtaking sunrises from stunning viewpoints, and staying in charming huts and rustic cabins where I can meet friendly locals and fellow travellers.

Karmen Kekic

Our design orchestrator focuses on user-centric design. With a deep understanding of traveller needs, she crafts intuitive and seamless digital experiences that guide users every step of the way ensuring each touchpoint is thoughtfully designed to provide a delightful and hassle-free journey.

Best travel destination ever
With its stunning natural beauty I vote for Finland. Who wouldn't love the Fjords, dramatic waterfalls, and ofcourse the chance to see the mesmerizing Northern Lights in Finnish Lapland.

Heini Withagen

An accomplished serial entrepreneur, is a true master of innovative technology. With an unparalleled depth of knowledge and a keen eye for cutting-edge solutions, he continuously pushes boundaries and unlocks the full potential of the digital realm.

Tastiest meal on the road
When traveling through Scotland, be sure to try a traditional Scottish stew. Made with fresh, local produce and simmered slowly to perfection, this hearty dish melds rich flavors into a satisfying meal that will delight any hungry traveler.

Claire Dussenbroek

As an energetic connector, Claire understands what makes our conscious travel community tick. Her passion for purpose aligns her authentically with mindful explorers, enabling meaningful connections that inspire sustainable adventures.

Most remarkable view
One of the most remarkable views in Wales is from the summit of Mount Snowdon. On a clear day, it offers breathtaking vistas of rugged mountains, sparkling lakes, and sweeping valleys.