Highlights of Umbria

Umbria, often referred to as the "Green Heart of Italy," is a region renowned for its lush landscapes, medieval hill towns, and rich cultural heritage. This enchanting area is home to stunning destinations like Assisi, known for the Basilica of St. Francis, a UNESCO World Heritage Site, and Perugia, the vibrant capital famous for its chocolate and jazz festivals. Nature lovers will be captivated by the rolling hills, vineyards, and olive groves, while history buffs can explore the ancient Etruscan ruins and Roman architecture that dot the region. For those seeking tranquility, the serene Lake Trasimeno offers a peaceful retreat amidst natural beauty.

When and Where to Visit

Umbria is a year-round destination, but the ideal times to visit are during the spring (April to June) and fall (September to October) when the weather is mild, and the countryside bursts with color. During these seasons, you can enjoy the region's many outdoor activities, such as hiking in the Sibillini Mountains or exploring the Marmore Falls, one of the tallest man-made waterfalls in the world. Key events include the Umbria Jazz Festival in July and the Eurochocolate Festival in October, which attract visitors from all over the world. Whether visiting the bustling markets of Perugia or the spiritual sites of Assisi, Umbria offers a wealth of experiences for every traveler.

Contributing to Conscious Travel

Travelers to Umbria can engage in conscious travel by supporting local businesses and artisans, ensuring their tourism positively impacts the community. Staying in family-run agriturismos or locally owned accommodations helps sustain the local economy and offers a more authentic experience. Touring vineyards and olive oil producers gives insight into the region's traditional practices and allows for direct support through purchases. Visitors can minimize their environmental footprint by using public transport or biking between towns, reducing waste, and respecting the natural and historical sites they explore. By making mindful choices, tourists can help preserve Umbria's unique charm for future generations.